People think you have to choose. Build a business or write a novel. Be an entrepreneur or be an artist. Pick a lane.
I picked all of them.
The saga of Broceliande
At the heart of Humanity Books is a seven-book fantasy saga set in the mythical forest of Broceliande. It's not a side project. It's not a hobby I squeeze in between "real work." It's a world I've been building for years — with its own mythology, its own language, its own internal logic.
Seven novels. One continuous story. A universe that spans centuries and dimensions.
"Fiction is not an escape from reality. It's a rehearsal for a reality that doesn't exist yet."
Writing this saga while simultaneously building Humanity Record, Vox Method, Vox Studio, and Vox Insights sounds insane. It probably is. But here's the thing: insanity and strategy are not mutually exclusive.
How I actually manage time
I don't have a secret. I don't have a magic productivity system. I have ruthless prioritization and a schedule that would make most people's eyes water.
Here's how a typical week breaks down:
- Monday and Tuesday: Deep writing days. Novels, scripts, long-form content. The creative brain gets priority when it's freshest
- Wednesday and Thursday: Building. Code, design, platform development, business operations
- Friday: Music production. Recording, mixing, working on Humanity Record releases
- Saturday: Strategy. Planning, reviewing, adjusting the roadmap for all five verticals
- Sunday: Rest. Sort of. I usually end up reading or sketching ideas, but the rule is no screens before noon
The key is context switching with intention. I don't bounce between a novel chapter and a code review in the same hour. Each day has a dominant mode. My brain knows what gear to be in.
Why fiction fuels business
Here's what most entrepreneurs don't understand: creative writing makes you a better business builder.
Not metaphorically. Literally.
- World-building teaches systems thinking — when you design a fictional world with consistent rules, you learn how to design business ecosystems
- Character development teaches empathy — understanding fictional motivations makes you better at understanding customer motivations
- Plot structure teaches narrative — every brand needs a story, and every product launch needs a narrative arc
- Writing daily builds discipline — 1,000 words a day, every day, regardless of how you feel
The skills transfer in both directions. The strategic thinking I use to build Vox Method's curriculum makes my plot structures tighter. The emotional depth I develop in fiction makes my brand voice more authentic.
The Broceliande saga
Without giving away the story, here's what the saga is about at its core: the tension between who you're told to be and who you actually are. It's set in a fantasy world, but the themes are deeply personal.
Every character in Broceliande carries a piece of something I've experienced. The leader who builds alone. The outsider who redefines the rules. The creator who refuses to choose between art and strategy.
The saga is not autobiography dressed in fantasy clothes. But it's not disconnected from my life either. The emotional truth of the story is mine. The rest is imagination.
The historical novel
Alongside the saga, I'm also working on a standalone historical novel. Different genre, different voice, different research requirements. Because apparently seven fantasy novels and five businesses weren't enough.
The historical novel requires a different kind of discipline. Research is non-negotiable — you can't fake historical accuracy. I spend hours reading primary sources, studying time periods, verifying details that most readers would never notice.
But that rigor makes the fiction better. And it makes me a better writer overall.
What writing costs
I won't pretend there's no cost. Writing seven novels while building five businesses means:
- Sleep is a luxury — I average about six hours a night
- Social life is minimal — I don't go out much, and I'm okay with that
- Every hour is accounted for — there's no idle time, no "I'll figure it out later"
- Some projects move slower than others — the novels progress in bursts, not at a constant pace
But what I've learned is that creative energy is not a finite resource. It's a muscle. The more you use it, the more you have. Writing a chapter of Broceliande in the morning doesn't drain the energy I need to code in the afternoon. It charges it.
"Creativity compounds. Every project feeds every other project."
The publishing strategy
The Broceliande saga is not just a passion project — it's a strategic asset for the Humanity Books brand. The plan is clear:
- Release the seven books as a complete series — no waiting years between installments
- Build a cross-media strategy that connects the books to music, visual content, and potentially adaptation
- Position Humanity Books as a premium independent publisher that values quality over volume
- Use the saga to prove that one person can create a universe — without a publisher, without an agent, without a team
The question everyone asks
"How do you write seven novels while running five businesses?"
The answer is simple, and it's not what people want to hear:
I don't separate them. They're not competing priorities. They're facets of the same vision. Humanity Record, Vox Method, Vox Studio, Vox Insights, Humanity Books — they all serve the same purpose: proving that one person can build a complete creative ecosystem.
The novels are not a distraction from the businesses. The businesses are not a distraction from the novels. They're all the same project, expressed in different mediums.
That's not multitasking. That's architecture.
The story you write is the story you live. The only question is whether you're brave enough to live all of it.